In its anniversary year, the social enterprise Tomingroep used this milestone as a springboard for its ambitions and as a catalyst for its strategy and future plans. In collaboration with D&B Eventmarketing, they developed an impactful cultural program centered around the TOP core values: Proud, Entrepreneurial, and Professional.
A series of both live and online communication moments sparked an unstoppable movement: Together to the TOP!
Tomingroep aims to be the best social enterprise in the Netherlands, a trusted partner for clients, employees, and municipalities. Achieving this requires a strong internal sense of Pride, Entrepreneurship, and Professionalism.
Their anniversary provided a festive opportunity to celebrate this ambition through a powerful cultural program—one that established clearly defined core values embraced by all, increased brand awareness, and fostered a sense of pride among employees.
Even before the anniversary year began, Tomingroep’s 140 managers were actively involved in the preparations through energetic TOP140 sessions. Throughout the year, strategic TOP140 sessions continued, while employees participated in TOP Box sessions.
The celebrations included cake, the Tomin Toekomst Festival for business partners, “Thuis bij Tomin” open days, and a special employee event called Tomin Helden.
What did this packed anniversary agenda achieve? Proud and engaged employees, along with business partners who became true ambassadors, sharing their enthusiasm for Tomingroep both online and offline.
Additionally, a new idea box generated an impressive 230 business ideas, with 190 already implemented. Many of these ideas improved efficiency, leading to a 15% increase in labor productivity—without requiring more or harder work.
Een strategie ontwikkelen is één ding, maar het echte effect ontstaat pas als deze ook actief wordt uitgevoerd en beleefd. Bij Tomingroep hebben ze dit bereikt door zowel medewerkers als relaties actief te betrekken bij het vormgeven en implementeren van hun plannen. Medewerkers transformeerden in trotse medemerkers die tijdens hun TOP-gesprekken—een moderne versie van de traditionele POP-gesprekken—zelf doelen voorstellen. Deze dynamiek is merkbaar en voelbaar voor externe partijen, wat hun betrokkenheid aanzienlijk verhoogt. Tomingroep’s moed om nieuwe wegen in te slaan en de kracht van live-communicatie volop te benutten, werd beloond met een Gouden Giraffe Event Award.