Press Release 9 October 2023

D&B Eventmarketing and FX Agency launch Daymakers.

Daymakers is the name of the newly formed group that D&B Event Marketing and FX Agency have been part of since the beginning of this year. Daymakers is the ‘flagship store’ from which campaigns are created where live and digital experiences reinforce each other to make a real impact. At it becomes clear that the goal of the group is to create series of moments that bring people together, touch them and encourage them to take action. Without boundaries between the physical and digital world. The new agency group believes it has an even better solution for its clients who are increasingly looking for real connections with their stakeholders.

The Daymakers group forms the experience group of the future by joining forces of two renowned agencies D&B Eventmarketing – The LIVE Company and FX Agency – The Digital Experience Agency. Both agencies continue to operate independently, but belong to the same group that is now called Daymakers. Clients can simply contact D&B Event Marketing and FX Agency as they are used to. Daymakers will further shape the shared image of the future and joint projects can be taken up.

“From Daymakers we can realize the overarching story and our vision of the future. A future where the boundaries between live and digital disappear. In this way we help our clients on their way to a world where mixed reality is reality. When it comes to making a positive impact on the world, employees and relationships.” Said Pieter Bas Boertje, CEO of the Daymakers group. In recent months it has already become apparent that there is a great need for this in the market. The new group has already received ten hybrid assignments, the cases of which will be added to in the coming months.

According to Niels Janssen, Chief Creative Officer of the group, the name Daymakers is exactly what the new agency group does. “We make every day an opportunity to make positive change. To create impact. Using immersive experiences to transform brands. One experience at a time. Whether live or digital. Our goal is to create moments that inspire and encourage action. “Experiences that bring people together and connect.”

Peter Zijlstra, COO of the group: “We notice that sometimes clients can best be helped from one of the agencies and other times from the powerful collaboration. At both agencies we build on the unique culture, way of working and talent development. When we collaborate, we bring the best of both worlds together for our clients and we also learn from each other’s expertise and knowledge.”

About Daymakers
Daymakers is the new agency group consisting of D&B Event Marketing and FX Agency. Daymakers creates experiences for clients that blur the boundaries between digital and live and that bring about positive change. With a focus on innovation, creativity and impact. The group creates the entire experience: from strategy, concept and production to measurable results. For more information about Daymakers, visit

About D&B Event Marketing
D&B Eventmarketing has been creating distinctive events for more than 40 years
campaigns with stories that stick with you. About 40 people work for organizations such as
Dutch Lottery, Lely, Nyenrode, EY, Fonds Gehandicaptensport, Salesforce, Croonwolter&dros, Achmea, Schneider Electric and Enza Zaden.

About FX Agency
FX Agency is the 14-year-old agency for digital experiences. About 40 people work in Utrecht for a number of the Netherlands’ best-known brands, including Heineken, ASML, Deloitte, AkzoNobel, Top Employers Institute, Ahold Delhaize, InHolland, TomTom and ING.



Note for editors:
For more information:
Daymakers | Pieter Bas Boertje, (06)53560806,
D&B Event Marketing | Pieter Bas Boertje, (06)53560806, FX Agency | Niels Janssen, (06)24808776,
FX Agency | Peter Zijlstra, (06)50802767,