How does an association stay relevant to its members? NARIM, the professional association for the risk and insurance market, has been setting the standard for twenty years with its annual NARIM Congress. For more than ten years, D&B Eventmarketing has been involved in the creative development and execution of this event. Each year, they strive to make the congress just a little different and more engaging than the last.
D&B Eventmarketing has gained a deep understanding of what NARIM represents, who attends the congress, and how to surprise them. By immersing themselves in the visitor experience each year and thoroughly analyzing current and future trends in the Risk & Insurance sector, they succeed in creating a program that not only captivates and engages but also leaves a lasting impression.
A congress is a powerful tool for informing members and reinforcing the value of their association membership. We believe that even more can be gained from such an event by actively engaging attendees both before and after the day itself. That’s why we developed the D&B Impact Model, ensuring that every event delivers maximum impact. Sponsors were challenged to create creative sub-sessions based on internally gathered themes. This innovative approach resulted in unique experiences, such as listening to podcasts in a silent disco setting and an illusionist who explained complex topics in a clear and captivating way.
Post-event communication remains crucial. During the congress, we introduced a bear wearing an orange NARIM scarf. This bear quickly earned the nickname “Norbert the NARIM Networking Bear.”
In the year that followed, Norbert traveled to the offices of various congress attendees and even secured his own monthly column in the association’s newsletter. At each new stop, he received an addition to his outfit, from a pin to a cap and even a junior bear companion.
A year later, Norbert played a key role in bringing people together once again by opening the next congress, perfectly rounding off the story.