For nearly 60 years, Bovemij has been supporting entrepreneurs in the mobility sector in successfully managing their businesses. As a unique provider, this financial services company offers everything under one roof: insurance, financing, legal assistance, and data.
However, not all customers are fully aware of this. To change that, Bovemij, in collaboration with D&B Eventmarketing, is implementing a relationship marketing strategy that includes various event concepts.
The new relationship marketing strategy developed for Bovemij aligns with the company’s updated objectives. By organizing events, the message “Bovemij helps you succeed in business” is reinforced.
This strategy includes a blueprint for a year-round calendar filled with relationship-building events under the title “Move Forward with Bovemij.” Key highlights of this theme include the Bovemij Werkplaats, Mobility Masters, the Bovemij Family Day, and the Bovemij Mobility Festival. The kickoff event was the Bovemij Business Boost, a special gathering for a select group of customers.
The very first Bovemij Business Boost focused on the rise of electric vehicles under the theme “The Future is Electric.” Managers and owners of various automotive companies explored the opportunities that electric vehicles offer, how they impact business operations, and the myths and facts surrounding them. Sustainable world traveler Wiebe Wakker shared his experience of traveling to Australia in an electric car without money. Entrepreneur Jeroen Vertongen discussed the future of mobility and its impact on his customers. Racing driver and successful entrepreneur Tom Coronel inspired attendees with insights on how to run a successful business.
The Business Boost perfectly aligned with Bovemij’s mission to support entrepreneurs in the mobility sector in achieving success. The event provided not only information and inspiration but also practical tips during so-called key sessions. Participants received advice on topics ranging from maintaining workshop revenue to selling electric vehicles. The insights gained from this successful first event are being applied to the planning of future editions. This ensures that each gathering is increasingly tailored to the needs and expectations of the target audience, making Bovemij’s message even more effective.